The Initial Conception
Here will describe the initial beginning of Vibez and how it came to be.
Who was it for?
A Prodiversity Social Group for Teens
The benefits for this was Individuality and social interaction. Teenagers of different ethnicities, genders, and other walks of life who want to socialize and express themselves through their talents.
The social hub allows teenagers to customize their accounts to their liking and stay active in a social hub open for all users to chat with each other; opening the space for different perspectives.
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Individuality can create an integration of perspectives. There needs to be an understanding of what makes each person in said group different. Once this is understood, different perspectives are explored that can open new ways of thinking.
This particular psychographic is focused on consumer-oriented reasoning, centered on the need for an outlet. The persona(s) are teenagers from low to middle/upper class who have an eye for the arts. They are more or less introverted with a larger presence online than in real life due to fears of bullying or discrimination.
Vision
The Product is called Vibez.
The core message is to allow teens to find common interests with others as a means to an end of intolerance. There is the benefit of networking, socializing, and showing off talents.
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The target demographic is 13-18-year-olds, Introverts, artistically Intune, curious about other teenagers’ cultures and stories.
The algorithm tailors to the user's personal feed, as well as allows a built-in VPN to socialize across the globe.
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​Brand Personality is/isn’t:
Vibez is: interactive Vibez isn’t: a non-profit organization
Vibez is: self-presenting Vibez isn’t: a phone service
Vibez is: a fun blog site Vibez isn’t: a safe space that censors
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Potential Taglines at the time:
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Come feel the Vibez
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Vibez: Find a Friend who Matches Yours
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Vibez: A W for the Z’s.
Vibez came from much trial and error in finding the right name to match the theme and tone I wanted for this social group. There were obvious ones, such as ‘GenZhub’ or ‘Zocial' (Gen. Z + Social).
But then, I thought "if I were a teenager, a name involving the letter of my generation gave the image of a man in his forties in a suit trying to make money off of teenagers."
As such, I remembered the importance of individuality. This was why Vibez was the name. There is no way to find social connection without two individuals having good vibrations with one another, i.e.; good vibes. As a representation for pro-diversity, I wanted a word that would be more universally accepted and still fell in line with what teens and young adults could find a connection with.
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STYLE
COLOR PALETTE
I chose sky blue, lilac, black, and fuchsia. The light blue was chosen for its meaning as a color. Light blue is relaxing and friendly, which was a color I wanted to be mixed with black as a contrast to its meaning of power that is given to the user.
The next color of fuchsia, which aligned with the concepts of opinions, nonconformist, and strong beliefs. I found it meshed well with the sky blue’s friendlier palette to represent a teen’s rebellious nature to go against societal norms.
Finally, there is Lilac, which is a color in the family of simple brights and darker hues that teenagers gravitate to. Teens prefer colors that range from eye-popping to simply faded. Lilac, I felt, was a blend of the two, in which it sets itself apart from the other colors while sitting well as something of a tone to calm down the rest of them.
The line quality is curved to not only display the playfulness but to also instill a sense of flow with whatever it interacts with. It swims through the ‘Vibez’ logo and interacts with each letter. It is a curvature from the floor, before rising towards the letter V, then going past the other letters until it reaches the bottom end of the letter Z, to create a spiral curve.
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